Category-Specific
Mandatory / regulated category
Flags categories that typically require closer review because they involve regulated claims, sensitive outcomes, or stricter documentation expectations.
Trigger hint: Health, beauty efficacy, finance, and similar regulated content often need tighter screening before release.
Flags sweeping superiority language that may overstate product performance or quality.
Trigger hint: Watch for terms that present the product as the best, fastest, safest, or unmatched.
Claims
No. 1 / leadership claims
Detects market leadership statements such as No. 1, leading, or most trusted.
Trigger hint: These claims usually need strong basis, scope, timeframe, and source disclosure.
Detects exclusivity wording that suggests only, exclusive, unique, or sole status.
Trigger hint: Exclusivity language usually needs precise basis and narrow wording.
Flags certainty or unconditional language such as always, never, guaranteed, or 100%.
Trigger hint: Absolute outcomes often require especially strong support or more careful qualifiers.
Flags explicit comparisons against competitors, alternatives, or unnamed others.
Trigger hint: Look for better than, more effective than, versus, or compared to language.
Claims
Implicit value or positioning framing
Flags softer value, affordability, or performance-positioning language that can imply a stronger claim even when explicit claim wording is absent.
Trigger hint: Watch for sulit, worth it, kayang-kaya, mas lamang, panalo, and similar persuasive positioning lines.
Category-Specific
Gaming encouragement tone
Flags gaming language that can read as pushy participation or irresponsible encouragement.
Trigger hint: Watch for urgent betting or keep-playing language that needs more careful framing.
Category-Specific
Alcohol consumption tone
Flags alcohol copy that may encourage excessive, unsafe, or irresponsible consumption.
Trigger hint: Watch for language that celebrates heavy drinking or treats consumption like a challenge.
Category-Specific
Tobacco sharing tone
Flags tobacco or vape language that encourages product sharing.
Trigger hint: Watch for social-sharing lines that can undermine a no-sharing reminder.
Category-Specific
Youth access or targeting tone
Flags language that can make regulated categories read as youth-directed or youth-accessible.
Trigger hint: Watch for teen, student, or youth-coded audience references in regulated categories.
Claims
Finance certainty / savings / returns wording
Detects finance wording that suggests certainty, guaranteed outcomes, simplified affordability, or strong returns.
Trigger hint: Watch for guaranteed returns, sure approval, low monthly, easy approval, or risk-free finance-style wording.
Disclaimers
Finance risk or terms omission
Flags finance materials that appear to discuss offers or returns without enough risk, terms, or qualification cues.
Trigger hint: Finance materials often need more explicit risk, conditions, or terms support than general consumer copy.
Claims
Direct brand-identified comparisons
Flags copy that appears to compare the product directly against a named competitor or brand.
Trigger hint: Direct brand comparisons usually require careful substantiation and fair comparison conditions.
Category-Specific
Health / efficacy claims
Highlights medical, health, body outcome, or strong efficacy language that needs careful support.
Trigger hint: Watch for cure, treat, heal, prevent, detox, and rapid visible-results language.
Category-Specific
Beauty outcome claims
Highlights beauty-specific outcome language such as whitening, glow, poreless, or flawless-result claims.
Trigger hint: Watch for transformation-led beauty wording and visible-results promises that may need stronger support.
Endorsements
Performance testimonial claims
Detects testimonials or endorsements that appear tied to product or service performance outcomes.
Trigger hint: A testimonial describing measurable or superior outcomes can imply supportable performance claims.
Endorsements
Testimonial risk
Flags testimonial or influencer-led framing that may need typicality, disclosure, or stronger support.
Trigger hint: Review creator, testimonial, doctor-recommended, and real user language carefully.
Category-Specific
Sexy tones / exposed body parts / similar execution
Flags sexualized tone, exposed body-part focus, or execution styles that may attract stricter review.
Trigger hint: Review suggestive language, sensual framing, or exposed body references carefully.
Category-Specific
Violence / dangerous-product tones
Detects violent, hazardous, or dangerous-product framing that may need stricter review.
Trigger hint: Watch for weapons, explosions, stunts, unsafe handling, or threatening language.
Category-Specific
Media-specific ASC reference requirements
Flags material that may need clearer ASC reference handling or media-specific filing materials.
Trigger hint: Broadcast, video, print, and layout-driven assets may need scripts, storyboards, layouts, or final artwork support.
Endorsements
Endorser disclosure gap
Flags an endorser or influencer relationship without a corresponding disclosure signal.
Trigger hint: Apply when a paid, gifted, or material connection may exist but is not clearly disclosed.
Category-Specific
ASC endorsement references
Detects wording that could imply formal ASC endorsement, official approval, or endorsement status.
Trigger hint: Avoid any copy that suggests ASC endorsement unless it accurately reflects the permitted process and wording.
Promos
Promo disclaimer gaps
Flags promotional copy without supporting disclaimer language such as mechanics, terms, period, or limitations.
Trigger hint: When the copy promotes prizes, discounts, giveaways, or free offers, check that material terms are easy to find.
Promos
Promo mechanics completeness
Checks whether a promo appears to be running without clear participation, timing, or winner-selection details.
Trigger hint: Look for start/end dates, eligibility, how to join, and how winners or redemptions are handled.
Category-Specific
Before/after framing
Flags before-and-after or transformation framing that may imply guaranteed or typical results.
Trigger hint: Transformation language often needs clearer context, disclaimers, and support.
Category-Specific
Children / family sensitivity
Highlights copy targeting children or family decision-making where extra care may be needed.
Trigger hint: Review whether the language could unduly pressure parents, children, or family-sensitive audiences.
Substantiation
Substantiation coverage gap
Compares the number of structured claims against listed support materials to identify evidence gaps.
Trigger hint: When substantive claims outpace the support listed, the filing may not be ready for review.